Assistant Professor Dr. Jawad Muhammad Amin Al-Harki—a faculty member at the College of Media, University of Kirkuk, and Head of the Radio and Television Department—participated in the defense of a master's thesis titled "The Level of Consumer Trust in Advertisements on TV Channels and Social Media Platforms in the Kurdistan Region of Iraq." The defense took place at the Technical Engineering Library Hall of the Technical University in Erbil (specifically at the College of Administrative Technology, Department of Media).
The study aimed to assess the level of consumer trust in advertisements presented via television channels and social media platforms in the Kurdistan Region of Iraq, and to analyze respondents' attitudes regarding the credibility and accuracy of advertising information across both mediums.
The study's results revealed a similarity and balance in the levels of trust respondents held toward television advertisements versus social media advertisements. Additionally, gender-based differences were observed; the findings indicated that female respondents showed greater concern than their male counterparts regarding the credibility and accuracy of advertising information.
Dr. Jawad Muhammad Amin Al-Harki’s participation in the thesis defense underscores the scholarly and academic standing of the College of Media at the University of Kirkuk and fosters scientific cooperation and the exchange of expertise among academic institutions in the field of media studies.
