At the start of the new academic year, the College of Media organized an awareness-raising activity for students across various levels and specializations. The initiative aimed to highlight the risks of excessive social media use and to promote the concept of digital balance in both academic and daily life.
The activity involved distributing informational brochures throughout the college’s corridors and classrooms. These materials offered practical guidelines and tips for curbing excessive use of digital platforms, thereby helping to improve focus, enhance academic performance, and foster better time management.
The awareness materials emphasized the importance of scheduling social media usage and disabling non-essential notifications. They encouraged students to utilize their free time for reading, sports, student activities, and face-to-face social interaction, as well as to set aside specific periods to disconnect from smart devices—a practice known as a "digital detox."
Prof. Dr. Maad Assi Ali, Dean of the College, stated that selecting this topic at the beginning of the academic year reflects the College's commitment to fostering digital awareness among its students—particularly those in media studies, given the close link between their field and communication tools and digital platforms. The initiative seeks to instill a culture of conscious and responsible technology use, encouraging students to leverage technology for learning, creativity, and meaningful content creation, while avoiding the excesses that can negatively impact concentration, time management, and academic achievement.
This initiative aligns with the College of Media’s broader strategy to promote awareness programs that build a university environment more conscious of digital challenges, while supporting students in achieving a balanced and effective approach to using technology and social media.
