A Faculty Member from the Media Department Discusses a PhD Dissertation at Salahaddin University.

The faculty member in the Media Department at the College of Arts, University of Kirkuk, Dr. Jawad Muhammad Amin, discussed a doctoral dissertation on Tuesday, September 3, 2024, titled "The Role of Public Relations in Building Reputation for Commercial Companies in the Kurdistan Region of Iraq," by student Diyari Hamed Mahmoud.

The discussion took place in the Farhad Hall at the College of Arts, University of Salahaddin in Erbil. The study aimed to understand the role of public relations in improving the image and reputation of commercial companies operating in the Kurdistan Region of Iraq.

One of the main findings of the study was that companies in the Kurdistan Region of Iraq focus more on increasing profits rather than on their reputation. The results also showed that people believe that quality, appropriate pricing, and credibility are the most important criteria for a company's success and gaining public trust.

After the discussion and the student's defense of the dissertation, the researcher was awarded a high "Very Good" grade.